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Orca Business Consulting Partners with Madwire to Donate Consulting Package to Levi's Legacy

Orca Business Consulting is proud to be donating a Business Consulting Package, in partnership with Madwire, to the 2nd Annual Little Heart's Gala auction benefiting Levi's Legacy. This is a cause that's close to our hearts, as Lauren Herman, the founder of Levi's Legacy, was an employee at Madwire and is a former co-worker & friend of Rachel LaFollette's.

Information about what's included and what the package could be used for by the winning bidder is below. Thank you for your support of this very important organization.

This package can be used for one of the following:

  • Brand Development

  • Customer Retention Consulting

  • Website Optimization

Included is:

  • Up to eight hours of consulting services from Rachel LaFollette, Founder & CEO of Orca Business Consulting

  • Up to ten hours of specialist services by Madwire / Marketing 360 (graphic design, website development, photography, video, content creation, etc.)

Value: $2,800

Rachel brings 20+ years of experience in marketing, leadership & customer service industries, including 9 years of experience as the Chief Customer Officer of one of the fastest-growing technology and marketing companies in the US. She is the recipient of several industry awards amongst local, national and international nominees, for her accomplishments.

Read more about Rachel's background & areas of expertise here.

Customer Retention Consulting can include:

  • Analysis of current customer retention strategies & metrics

  • Customer loyalty program development

  • Customer appreciation program development

  • Customer experience development (processes & systems for consistency)

  • Employee incentivization & KPI development

  • Online reputation development (review strategy & collection process, review profiles, etc.)

  • Customer satisfaction survey development & reporting

  • Development of customer referral or partner referral programs

  • Development of brand messaging, for optimal customer relations

  • Customer service or de-escalation training for customer-facing employees

  • Quarterly or annual retention reporting

For more information on Customer Retention Consulting click here.

Website Optimization can include:

  • Analysis of current website performance metrics, if available

  • Website conversion funnel audit & recommendations (how easy is it for your site visitors to convert?)

  • Setting up Google Analytics and Search Console, if needed

  • Website navigation & page structure recommendations for search engine optimization (SEO), user experience & convertibility

  • Home page content & recommendations

  • Integration of brand messaging into key areas of website

  • Website trust badges & other credibility building recommendations

  • Product photography (dependent on ability to ship product & photographer agreement)

  • SEO keyword research

  • SEO-optimized website content creation

*Ability to implement website recommendations is dependent on the website platform.

For more information on website optimization services, click here.

Brand Development can include:

  • Development of brand messaging, such as value proposition

  • Taglines

  • Brand voice (personality)

  • Differentiators (what sets you apart from your competition)

  • Colors

  • Fonts

  • Logo development

  • Competitive research

  • Business name identification

  • URL identification

  • Instagram handle identification

  • Business card design

  • Email signature design

  • Execution of messaging on website (dependent on website platform)

This can be done for existing businesses that need to dial in their brand identity or for brand new businesses.

For more information on brand development services, click here.

The process for completion of this type of package usually goes as follows:

  1. Rachel will meet with you to discuss your needs and objectives.
  2. She'll do research, make recommendations and then meet with you again to discuss.
  3. You will receive her recommendations via email.
  4. Rachel will interface directly with the specialists at Madwire for completion of any graphic design, development, content, photography or video projects associated with the package.

The bidder must agree to associated Terms of Service for both Madwire & Orca Business Consulting.

Timelines for completion are dependent on multiple factors, including current consultant & specialist turnaround times.